Snoop Dogg to launch Cali Red Wine
Snoop Cali Red is the debut wine release of Snoop’s multi-year partnership with the Australian wine brand 19 Crimes. The wine is promoted as the brand’s first California wine and fittingly features Snoop’s face on the label. The red wine blend includes 65 percent Petite Syrah, 30 percent Zinfandel, and 5 percent Merlot for $12 a bottle. “Snoop embodies the spirit of 19 Crimes–rule breaking, culture creating and overcoming adversity,” marketing vice president of the Americas for Treasury Wine Estates John Wardley said in an announcement.
The premise: The winery celebrates the exiled men and women of 18th-century Britain, which banished criminals who were found guilty of at least one of 19 crimes to live in Australia. The face of their newest wine: Snoop Dogg, whose rap sheet includes convictions for drug and weapon possessions. He was also famously acquitted of murder charges in the 1990s.
Called Snoop Cali Red, the red wine will mark the first California wine for 19 Crimes.
“I’ve been a fan of this wine and I’m excited to unveil my ‘Snoop Cali Red’ this summer and share the experience with all my fans.
“It’s one of the most successful brands in the market, so I’m more than eager to bring this collaboration to the world!” said Snoop Dogg in a press release.
Snoop Cali Red is set to hit shelves this summer.