Amazon Prime Video and SINGER® sewing brand are collaborating for season two of the Amazon Original Series Making the Cut. The brands teamed up for season one and will continue their relationship in season two, joining hosts and executive producers Heidi Klum and Tim Gunn as well as judges Winnie Harlow and Jeremy Scott as a part of the Making the Cut team.
Filmed in Los Angeles, season two showcases 10 designers from five different countries who compete in assignments that challenge not only their design skills but also their ability to run all facets of a fashion brand. The eight-episode fashion competition series will premiere on July 16, 2021, on Amazon Prime Video. Two new episodes will drop each week, culminating in a grand finale with an epic runway show on August 6, 2021.
As part of the co-promotional collaboration, the SINGER® brand has introduced a Making the Cut inspired sewing collection that includes a SINGER® Making the Cut M3330 Mechanical sewing machine, SINGER® Making the Cut S0230 overlock machine, and SINGER® Making the Cut220045112 iron. These machines are available at key retail partners, including Amazon, today and retail between $79 and $249.
SINGER® provides machines for the series’ designers to use throughout the season–reinforcing the sewing brand’s commitment to inspire fashion designers all over the world. Each episode follows the designers through their journey to become the next big global fashion brand aided by a SINGER®.
“Today’s consumers receive sewing inspiration from many sources. Collaborating with Amazon Prime Video and Making the Cut solidifies SINGER® as the choice of the industry. This new collection of products will be the beginning of many fashion careers and we are thrilled to be a part of the start of something great.” says CMO Dean Brindle.