Sony has partnered with Travis Scott to promote the launch of the PlayStation 5. On social media, Sony announced that Scott, will become a “strategic creative partner” for PlayStation going forward.
“We heard Travis is a huge PlayStation fan, so we started a conversation with him that led to this unique partnership,” “Through our mutual passion for gaming and creativity, we plan on collaborating with Travis and his Cactus Jack brand to produce innovative projects that we hope will delight our collective fans.” Sony said it will share more about its partnership with Scott “soon.”

“I’m really looking forward to being able to showcase everything that Cactus Jack has worked on with Sony and the PlayStation team,” Scott said. “Most importantly I’m excited to see how the PlayStation fans and family respond, and I look forward to running some games with everybody very soon!”

The Travis Scott x PlayStation partnership comes as the PS5 is scheduled to launch on November 12.

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