“What do you want to be when you grow up? As children, our dreams and aspirations are personified by archetypes: the Artist, the Salesman, the Architect, the Drifter. Familiar characters in everyday society, they are inseparably defined by their uniforms: the dress codes we associate with professions, lifestyles and knowledge. From head to toe, our minds are inherently trained to outline an archetypical wardrobe to help us identify the character of an individual. Often, these characters are tied to societal presumptions of cultural background, gender, and sexuality.”

Virgil Abloh


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